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Maximize Your Travel: When to Buy Airline Miles

Explore the best times to purchase airline miles and when to avoid it to enhance your travel rewards strategy.

By The Points Editor

When to Buy Miles and When Not To

Let’s cut to the chase: buying miles can be both a smart and a costly decision. If you understand when to pull the trigger and when to hold off, you can maximize your travel experiences without leaving your wallet empty. In my travels, I’ve learned that purchasing miles can sometimes yield incredible value if you play your cards right, but it can also lead to miscalculations that drain your resources. Here’s my breakdown.

Know the Numbers

First off, let’s talk conversions and values. Airlines frequently offer promotions where you can buy miles at discounted rates. Let’s use American Airlines as an example. When you consider purchasing their miles, they usually sell for about 3.5 cents per mile during promotions. But if you plan to redeem those miles for a long-haul flight, that same mile can represent a redemption value of 5 cents or more, particularly in business or first class!

So, if you can flip that 3.5 cents per mile into something worth 5 cents per mile or even higher, buying miles starts to look like a solid investment. But remember, not all redemptions are created equal. For instance, you might pay around 30,000 miles for a one-way domestic ticket but up to 70,000 to 80,000 miles for a business class ticket to Europe, depending on peak travel seasons.

When to Buy Miles

  1. During Bonus Promotions: Major airlines often run promotions offering bonus miles when you purchase miles. For example, buying 40,000 miles might earn you an additional 20,000. If you can score an additional 50% bonus on your purchase, suddenly those miles become much more valuable.

  2. Distance on High Award Prices: Let’s say an economy flight to Europe costs $800. Nowadays, many airlines price that flight at 60,000 miles. If you can buy those miles for 3.5 cents, you’d pay $2,100 — not worth it. However, if you can book a ticket at 80,000 miles for a business-class ticket costing $3,000, then buying miles at 3.5 cents each here yields a potential value closer to 5 cents.

  3. Targeted Rewards: If you’re a frequent flier on a specific airline route, buying miles to secure a scarce award seat can be justified. For example, United Airlines charges around 60,000 miles for a round-trip to Europe in off-peak seasons. If you have 50,000 already and can capitalize on a promotion to buy 10,000 miles to get that trip solid, go for it.

  4. Specific Situations: If you’ve found a hard-to-redeem flight option because availability is sparse, it could make sense to buy the miles to make that trip happen. Say you’re trying to book a last-minute flight with limited seats available – purchasing the miles could give you that necessary edge.

When Not to Buy Miles

  1. Regular Price: Staying aware of regular rates helps prevent you from overpaying for miles. If you can earn miles through everyday purchases or travel, that’s often a more efficient means. Avoid buying if promotions aren’t on.

  2. High Redemption Rates: If the redemption rate is greater than what you could fetch via other methods, buying miles becomes counterproductive. For instance, if a round-trip ticket costs 40,000 miles, but the average redemption value is roughly 2 cents per mile, that’s only $800 worth of travel for a $1,400 mile purchase.

  3. Cool Heels: You should sidestep buying miles when you could simply take a paid fare. At times, the cash ticket is cheaper than the equivalent mileage purchase, especially during sales—like those offered on Booking.com for hotels or cheap flights via Skyscanner.

  4. Uncertain Plans: If your plans are still in flux, holding off on buying miles makes more sense. Mileage purchases can incur expiration based on activity or planning window, meaning you could lose them before you ever use them.

Step-by-Step Decision-Making Process

  1. Estimate Trip Costs: Use a travel search engine to check the cash prices for the ticket you want versus the mileage price.

  2. Calculate Value per Mile: Divide the cash price by the required miles to see the cents-per-mile value. Example: $1,000 flight / 40,000 miles = 2.5 cents per mile.

  3. Monitor Promotions: Set alerts for any mileage purchase promotions from your airline to catch bonus mile offers.

  4. Assess Your Current Mileage Balance: Check where you stand with your current miles and whether purchasing further will yield tangible rewards within the next year.

  5. Don’t Forget About Alternatives: Explore other avenues like Booking.com for cheap accommodation or utilize services from Viator/GetYourGuide to earn points on activities.

Comparison Table

ScenarioBuy MilesDon’t Buy Miles
Airline PromotionsYes (with bonuses)No (without bonuses)
High Award Ticket PriceYes (business class)No (economy class)
Travel Plans FirmYesNo (ambiguous)
Flight AvailabilityYes (hard-to-get seats)No (group trip)

Clear Action for You Right Now

Start by reviewing your travel plans and determining the next destination on your list. Also, check if your preferred airline is running any current promotions to buy miles, as this can really open up some great opportunities. If you’re sitting on a pile of miles, assess their potential value before pulling that trigger.

Purchasing miles can be a rewarding investment, but it requires careful consideration of how you’ll use them. Pay close attention to how many cents you’re effectively spending per mile and what the redemption options look like for the future.

Rates and availability verified as of October 2023. Subject to change — always confirm on the program’s official website.

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